This year, Riccione will host a festival dedicated to beauty and the world of men. Starting on July 12th, events, exhibitions and debates will animate the Riviera, just after the “Pink Night”. Among the main appointments is the talk show “La Grande Bellezza” (The Great Beauty), in which national experts will discuss new rules about beauty and psychological and physical wellbeing with the public, with the goal of debunking old myths. Cesare Ragazzi Laboratories will also collaborate with the organization of the event, offering its testimony concerning the aesthetic value of hair for men.