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The new Cesare Ragazzi Laboratories advertising campaign is underway

A new important step in the rebranding and repositioning process undertaken by the company. Milan, October 19th, 2011 – A new advertising campaign is underway, in both online and offline channels, for Cesare Ragazzi Laboratories, the company recently acquired by the investment company ADVICORP Plc. The campaign features four visuals in the campaign, and the visual for the first flight , scheduled to end in December, focuses on the new elegant, “amazing” and contemporary style of Cesare Ragazzi Laboratories, tailored no longer just to a male audience but also, and especially, to female patients and younger audiences. The advertising campaign falls under the broader brand repositioning strategy of the company, consisting of the complete redefinition of its Visual Identity by BrandPie, the management of media relations by Image Building, the development of an online communication strategy, starting from the company website, and the implementation of the company’s Web Reputation by Layoutweb. Finally, in support of the franchising network, Natalini & Partners was commissioned to follow the company’s network harmonization and development, and was entrusted to structure its training school and all operating and managerial procedures. The Architecture firm Magnaghi in Rome was commissioned to adapt the guidelines of the new “brand” and image designed by BrandPie to the design projects for individual centers.

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